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How we built the complete brand for a development of 60 apartments in Strovolos. Logo and identity, typography, a 16 page brochure, website and an AI promotional film.
Duet Residences is a contemporary development in Strovolos, Nicosia: two five storey buildings with 60 energy efficient apartments, designed around modern life and lower running costs. The developer came to us before launch with no brand, no materials and no website. Our brief was to create the entire identity and sales toolkit that would take the project to market and drive presale interest.
We handled every touchpoint of the Duet Residences brand, from the first logo sketch to the launch of the website and the promotional film, so the development went to market with one cohesive identity across print, web and video.
A refined Duet wordmark built on the idea of two buildings in harmony.
An elegant serif and sans pairing for a modern, classic feel.
A full brochure ready for print: story, floor plans, specs and renders.
A bespoke, mobile friendly site with a viewing and booking flow.
A cinematic AI film that brings the development to life before construction.
Colour, layout and photographic direction across all media.
We designed the complete 16 page Duet Residences brochure in the new brand language: the project story, apartment types and floor plans, quality and energy specifications, location and contact. Ready for both print and digital.
To market the development during presale, we produced a cinematic promotional film using AI. It showcases the architecture, lifestyle and location before construction completes.
Duet Residences launched with a complete, consistent brand across every channel: a distinctive identity, a 16 page brochure, a bespoke website and an AI film. The development gained a premium presence and a head start on presale interest, well ahead of its Spring 2028 completion.
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