Social Media Links

Please provide a brief overview of your business/organization and what it offers.

Which products or services should we focus on the most during this project? (List the main ones. You can include more than one.)

Are there any products or services we should avoid promoting?

What is your estimated monthly advertising budget?

What is the average value of a sale?

What is the average lifetime value (LTV) of a customer?

Who are your main competitors? (Please list 2–5 brand names or links)

What do you do better or differently compared to your competitors?

What do you think is currently holding your business back compared to your competitors?

Describe the most common customer you sell to today.

Please rank the following project factors in order of priority (1 being the highest priority):

What usually stops people from buying from you?

Have you seen any reels, ads, or accounts you like and want us to take inspiration from?

How would you like your Instagram feed to be structured?

What type of content would you like us to focus on more?

How would you like your Instagram feed to look overall?

Who can realistically appear on camera for content creation?

Do you have existing photos or videos we can reuse or repurpose?

Are there any claims, offers, or messages we must avoid using?

What tone of voice should we use when communicating your brand?

What language should we primarily use in the captions?

Are there any industry-specific rules, sensitivities, or limitations we should be aware of?

Are there any mandatory brand guidelines, technical specifications, or existing assets we must adhere to? (If yes, please describe or upload them.)

Do you already have access to the following?

Our day-to-day communication is handled via WhatsApp, while deliverables and official updates are shared via email. Are you comfortable with this setup?

Attach any relevant documents, briefs, or existing assets (e.g., brand assets, previous reports, content).