
Monthly social media, clinic photo and video shoots, reels and Meta ads for a skincare clinic in Nicosia.
We run Beauty Experts' Instagram and Facebook month by month. That covers the content strategy, a bilingual Greek and English calendar, post and carousel design, photo and video shoots at the clinic, reel editing and Meta ad campaigns. Every post follows the clinic's own look: warm light, natural skin and a calm, expert voice.
Skincare online is full of trends and quick fixes, so we made education the core of the feed. Over the summer, a holiday series covered sun, salt, late nights and after-sun care. In the autumn came a Skincare Pyramid guide, a post on why not every hair suits laser, and the launch of the clinic's Masterclass for teenagers and their parents. Each post answers a real client question in plain words, Greek first and English below.
Reels give the clinic a face. The team shares tips on camera, a long-time client talks about more than five years at the clinic, and a Skin Journey reel explains how the clinic builds a personal plan, step by step. A selection from August to October:




























































Between August and September, Beauty Experts' content was viewed more than 346,000 times across Instagram and Facebook and reached over 150,000 accounts, with around 316,000 views coming from people who did not follow the clinic yet. The two pages gained 189 new followers, and in September the clinic's Meta lead campaign brought in 50 leads.



