Kahuna Surfhouse

Our Creative & Design Scope

‍We took full control of the event’s visual and strategic lifecycle. Because this was a live event, our design and content had to work in the digital world and the physical world simultaneously.

• Full-Scale Branding: We designed all on-site assets, including banners, beach flags, and vouchers, ensuring the Kahuna brand was visible from every angle of the beach.
• Storytelling for the "Non-Kiter": We produced high-quality Reels and content specifically designed to appeal to people who don't kite but love the lifestyle, focusing on the music, the DJs, and the party atmosphere.
• Real-Time Coverage: During the event, our team provided live content coverage, pushing out same-day updates to drive "last minute" attendance for the finals.

Advertising Strategy

‍Our strategy was built on momentum. We didn't just run ads; we created a "countdown" effect across the entire island.

• The Phase-Out Method: We started with awareness content to warm up new audiences, then ramped up ad spend and posting frequency as the event date approached.
• Multi-Channel Reach: We leveraged Meta (Instagram/Facebook) for visual hype and Google Ads (YouTube, Gmail, and Discover) to capture a broader audience across Cyprus at a low cost.
• Frequency & Visibility: By maintaining high ad frequency, we ensured that Kahuna was the most visible lifestyle brand in Cyprus in the weeks leading up to the event.

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