Ofelimon Case Study: 233% More Leads

About the Project

Ofelimon, an established name in Larnaca for healthy meal prep, came to us with a clear challenge: they wanted to conquer Nicosia and Limassol. This wasn't just about "posting on social media"; it was about scaling a business model into new, competitive markets. Our mission was to grow their digital community and, more importantly, generate high-quality leads that converted into loyal customers.

Client :

Ofelimon

Category :

Meal Prep Service

Our Approach & Scope

‍Expansion requires more than just visibility; it requires understanding the local audience.

Market Research: We identified the target demographics in Nicosia and Limassol to ensure our messaging resonated with health-conscious professionals in those specific areas.
Content Strategy: We updated their social media presence with content focused on the convenience and quality of the service, ensuring a professional and consistent brand image across all platforms.
Lead Generation: Our primary focus was moving beyond "likes" and focusing on direct customer inquiries.

Advertising Strategy

‍We implemented a lead-focused strategy using Meta and Google Ads to drive targeted traffic to the website.

Targeting & Creative: We used specific visuals and copy to highlight the benefits of meal prep, focusing on time-saving and health.
Continuous Optimization: By testing different ad angles and monitoring the data daily, we refined the campaigns to improve efficiency.
The Outcome: Our management led to a 233% increase in monthly leads while reducing the average cost per lead by over 70%.

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The Result of Our Work

The results speak for themselves. By combining Google Ads, paid social and performance content, we delivered a 233% increase in monthly leads and a 70% lower cost per lead for Ofelimon. That performance brought in 2,000+ new leads and 2,000+ new followers, turning a city specific funnel into a scalable model ready for Nicosia and Limassol. Every euro was tracked and optimised around the metrics that actually grow the business.

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