Plutus Trade Base

How we grew Plutus Trade Base with ads, social, email and CRO, delivering a 6.2 ROAS and 250% higher conversions.

About the Project

Plutus Trade Base entered the prop trading space — a highly saturated and trust-sensitive industry, where skepticism around payouts and platform legitimacy runs high. As a newly launched firm, PTB’s top priority was to build credibility quickly, attract serious traders, and establish a loyal user base. We partnered to develop a strategy that positioned email marketing as the core trust-building engine, focused on education, transparency, and community connection. At the same time, Google and Meta ads served as the main conversion drivers, delivering high-intent traffic and fueling growth across all acquisition stages.
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Client :
Plutus Trade Base
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Category :
Prop Trading Firm

Scope of Services

We partnered with PTB to build and execute a high-performance growth strategy from the ground up. Our scope included:

  • Google, Meta & X Ads Management — full-funnel acquisition and retargeting
  • Email Marketing — onboarding flows, trust-building sequences, and review activation
  • Conversion Rate Optimization (CRO) — behavior analysis and landing page recommendations
  • Remarketing Strategy — personalized ad funnels for abandoned users and returning visitors
  • Performance Reporting & Strategic Guidance — ongoing optimization and strategic input across channels.

Advertising Strategy

Our strategy combined performance-driven advertising, targeted remarketing, and conversion rate optimization (CRO) to drive scalable growth.

We ran high-converting campaigns across Google, Meta, and X, targeting traders actively searching for funded accounts. Alongside this, we launched remarketing ads to re-engage warm leads and recover lost conversions.

To support trust-building, we implemented a structured email marketing system that nurtured leads, educated users, and encouraged reviews.

Additionally, we analyzed user behavior across key funnels and provided CRO recommendations to improve landing pages and boost overall conversion rates.

This full-funnel approach helped us attract, convert, and retain high-quality traders efficiently.

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The Result of Our Work

The results speak for themselves. By combining Google Ads, paid social, email and conversion optimisation, we delivered a 6.2 ROAS and a 250% increase in conversion rate for Plutus Trade Base. That performance brought in 2,600+ new clients and 20K+ new followers, turning a sharp, data led funnel into consistent, profitable acquisition. Every euro was tracked and optimised around the metrics that actually grow the business.