The Cyprus Planetarium: Social Media Case Study

About the Project

The Cyprus Planetarium is a landmark for science and culture. They partnered with us to turn this massive physical destination into a powerful digital brand. Our goal was clear: show the world that this isn't just a building. It’s where science meets entertainment. We focused on driving local and international foot traffic by highlighting their STEAM workshops, immersive dome shows, and unique events.

Client :

The Cyprus Planetarium

Category :

Entertainment & Education

Full-Scale Creative & Design Production

‍We took full ownership of the Planetarium’s visual identity. We ensured that every single touchpoint, whether digital or physical, felt premium and consistent.

Design Excellence: We designed everything from high-converting social media posts to the physical event flyers used on-site.
On-Site Visuals: We managed and produced the visuals for the facility’s internal monitors, ensuring the visitor experience was seamless from the moment they walked in.
Content Production: Our team produced high-impact, educational Reels that put the Planetarium’s staff and technology front and center, explaining attractions like the 360° VR and the Dome.

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Scope of Services

‍Our collaboration was a total creative partnership. We provided a one-stop solution that covered:

Brand Voice & Management: Daily community management and a professional brand presence.
Educational Advocacy: Partnering with leaders in the education sector to drive school bookings.
End-to-End Design: We handled all graphic design, motion graphics, and monitor visuals for the entire facility.

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Advertising Strategy

‍Our approach was built on precision. We didn't waste budget on broad "boosts"; we ran targeted campaigns designed to convert.

Audience Segmentation: We built custom ad sets for families, schools, and international tourists.
Real-Time Optimization: We constantly tested cinematic trailers against authentic "behind-the-scenes" videos to see what actually sold tickets.
Results-Focused: By monitoring performance daily, we ensured the Planetarium’s events were always visible to the right people at the right time.

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The Result of Our Work

The results speak for themselves. By combining content creation, social media marketing and graphic design, we delivered 1,8M impressions and 1,3M video views for The Cyprus Planetarium. That reach brought in 4000+ new followers and 7x more interactions, turning a physical landmark into a digital destination that families, schools and tourists could not scroll past. Every asset was built to make science feel like entertainment and turn attention into visits.

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