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Each month we plan the content, design every post and story, create short video and run the paid campaigns behind it, so the brand shows up with one premium look across Instagram, Facebook and its online shop.
The feed is dark, warm and led by the product. In store photographs of gift boxes, loukoumi and soutzoukos on veined marble carry only the logo, while studio product ads sit on the brand's burgundy, caramel and cream backdrops with a two weight headline. Most posts carry no text at all and let the product speak.
Paid social and Google Ads work together. Between July and September, Google Ads served more than 153,000 impressions on Search and Google Maps, drove over 5,100 clicks and recorded more than 1,500 conversions such as store directions, calls and online orders. On Instagram and Facebook, the brand's posts and reels were viewed more than 270,000 times in September alone, mostly by people who did not follow the page yet.
The calendar follows the shop: custom and corporate gift boxes, a no added sugar range, chocolates and new flavours, with daily stories that keep the products in view between posts.
Short video is where the brand travels furthest. Its reels have passed 250,000 views on Instagram, led by the shop welcome reel at 70K views.
Between July and September, The Nutcracker House's content and ads were seen more than 847,000 times across Instagram, Facebook and Google, reaching over 325,000 accounts on social media, with around 295,000 views from people who did not follow the brand yet. Instagram gained more than 1,600 new followers, Google Ads drove over 5,100 clicks and 1,500 conversions such as store directions, calls and online orders, and in September Google Ads returned 9.7 times its spend while website revenue grew 28.7%.
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