Velon Media - Theoglass Merchants

About the Project

Theoglass Merchants aimed to enter the retail market and make their high-quality home products accessible to a broader audience. Known for their exceptional B2B offerings in Cyprus, they sought to transition to an online retail model. Partnering with our agency, the goal was to build a robust online presence, develop a user-friendly e-commerce platform, and implement effective advertising strategies to drive online sales.

Client :

Theoglass Merchants

Category :

Home Goods Store

Scope of Services

Our collaboration with Theoglass Merchants included market research to develop a strong brand strategy, designing a user-friendly e-commerce website with over 200 products, and integrating secure payment gateways. We also executed targeted Facebook ad campaigns, created tailored content, and continuously optimized performance to maximize ROAS. Additionally, we integrated a pop-up form to offer incentives and collect emails for future marketing efforts.

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Advertising Strategy

Our advertising strategy focused on maximizing conversions and driving sales through targeted Facebook ad campaigns. Using compelling visuals and persuasive copy, we directed traffic to the website. We continuously monitored performance metrics, made data-driven adjustments for maximum ROAS, and employed retargeting strategies with personalised ad copy to generate more sales.

The Result of Our Work

At Velon Media, we partner with growth-focused businesses to design and execute tailored digital marketing strategies built around real objectives, not assumptions. By aligning clear strategic thinking with strong creative direction and performance-driven execution, we create marketing systems that are structured, consistent, and scalable. Every approach is shaped around the brand, its audience, and its stage of growth — ensuring that strategy, content, and performance work together to support long-term momentum rather than short-term wins.

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